There is a new feature on the Bumble dating site called the filter. A filter allows users to overlay their profile photos with an image that expresses something about themselves. Since it’s election season, they’ve decided to inaugurate the new feature with images that indicate users’ political leanings.
For those who don’t know, Bumble is a swipe left/swipe right Tinder-like site. What makes Bumble unique is that once two members have swiped each other right, the woman must make the first move and contact the man. It’s the Sadie Hawkins of modern dating sites.
The various filters typically have a drawing of the preferred candidate, along with a few words that let the users express how they feel about supporting that candidate. For example, the Bernie Sanders filter unsurprisingly says, “Feel the Bern”.
These days, the time I spend on dating sites is mostly for entertainment purposes. And this new feature is entertaining, at least for a day. For me, I find it interesting to see what kind of women would choose to be on a site where they have to make the first move.
Typically, these are women who are career oriented. There is a larger than average percentage of women who have started their own business, such as yoga studio, reiki healing center, health spa, boutique, hair salon, restaurant, jewelry design, photobooth, donut shop, or green cleaning service. And, of course, there are those who, like on all the other dating sites, just describe themselves are “entrepreneur” or “self-employed”.
Apparently, Bumble also plans to collect data from these filters with their own Bumble poll, which of course will be cited on RealClearPolitics right next to the Rasmussen, Gallup, Pew Research, CNN, and Fox News polls. They have the potential to differentiate preferences of voters by many criteria, including gender, location, age, education, race, religion, and whether they love dogs.
I started looking through women’s profiles, and I was surprised at what I saw. A significant percentage of users applied the filters, maybe 20%. Of those women who used the filters, they all supported Cruz or Trump, and there were roughly an equal number of Cruz and Trump supporters. No Hillary, no Bernie. Who would have thought that powerful women in south Orange County would overwhelmingly align themselves with Cruz or Trump?
I want to show you what these filters look like. To protect the privacy of the other users on the site, I have tried them on for size with my own photo.
Here is “Feel the Bern.”
For Hillary, there is “A woman’s place is in the White House”.
For the Republicans, they have “Cruz’n for a bruisin’.”
And of course “Don’t be a chump. Vote for Trump.”
There are also the generic “I’m voting Republican” and “I’m voting Democrat”. By the way, I am offended by the latter one. “Democrat” is a noun. The adjective is “Democratic”. Saying “I’m voting Democrat” is like saying “I’m voting Jew.” Or in Bernie Sanders’ case, “I’m voting Jew Democrat”.
Finally, here is my favorite.